Colinear Systems is the recognized leader in Direct Commerce software for the Windows/SQL/Oracle platform. Since its introduction in 1985, Response, CoLinear's world-class application software, has consistently led the market in high-volume, PC-based order processing, fulfillment, and customer service. CoLinear's clients include some of the world's most respected direct marketers. Also, CoLinear's reputation for delivering powerful, cost-effective solutions is well established and continuously earned. In short, Response is the ideal infrastructure for delivering the broad range of direct marketing and fulfillment functions needed to ensure its ongoing operational success.

Why did CoLinear choose MS SQL Server and Oracle?

Until recently, Colinear was deploying its Visual DataFlex-based application on Pervasive Software Inc's Pervasive.SQL engine. With growing customer demand for a more robust, scalable, and mainstream database, Colinear decided to adopt industry leading Oracle and MS SQL Server engines as standard databases with their application.
According to Lloyd Merriam, CEO of Colinear, "Response can be deployed on MS SQL Server or Oracle. Both offer state-of-the-art database engine technology to provide the speed, reliability, and scalability our clients expect and demand from our direct commerce applications." One of Colinear's clients soared from start-up to over $50 million in sales and decided it was time to invest in a much larger computer system to support future growth. Colinear's software running on an Oracle or MS SQL Server back end is able to scale along with the growing needs of its customers.

Why did CoLinear choose Mertech's driver?

"Mertech's MS SQL Server and Oracle drivers are the fastest, most efficient, and most reliable products of their kind", adds Lloyd. "Their ongoing improvements, unmatched support, and customer service make competitive solutions pale by comparison."
Since the introduction of Mertech's Oracle and MS SQL Server drivers in 1998, a number of companies have seen immediate, positive impact on their businesses. DataFlex developers are now able to capitalize on the large install base of Oracle and MS SQL Server by offering their solutions to users of these industry-leading relational databases.
CoLinear is no exception. In Lloyd's words, "Since introducing support for the MS SQL and Oracle databases our sales have skyrocketed and we are attracting larger accounts than ever before. Suffice it to say that adopting Mertech's driver technology was the single most important strategic product decision we've made in recent years. Ultimately, it should also prove to be the most profitable."

Contact & Company Info

CoLinear Systems, Inc.
4343 Shallowford Rd, H-7
Marietta, GA 30062
www.colinear.com
Alicia Den Beste, VP Sales & Marketing
Sales/Information Voice

1-800-COLINEAR (265-4632)
-or- 1-770-643-0000
Fax: 1-770-643-0265

Links

Response Visual Overview (1.8Mb) http://www.colinear.com/r4woverview.doc
What's New in Response 7.0 http://www.colinear.com/r4w/wnew70.pdf
How To Evaluate Order Management Software http://www.colinear.com/evaluatesoftware.pdf